Sharing with your family the career path you have chosen shouldn’t feel like coming out of the closet. However, that’s how ours ended up.
Two grown men doing wedding photography? One man is rare as it is, but two working together?
The roots of this atypical partnership (there was an example of the ‘closet feeling’ – forgetting to include business before partnership is a bit misleading) are fairly straight forward, and embedded in our shared passions for photography and business.
While growing up on the other sides of the globe, an education in business would bring this eventual business partnership together. We met while studying our business masters degrees in Sweden. Years after the completion of this education Nordica would be born in Vancouver.
Why Weddings
Wedding photography became our photography genre of choice for a couple of reasons.
First, we both have athletes’ mindsets. Second, the opportunity of style and story a wedding presents.
In sports you may not get more than one opportunity, so being mentally equipped to deal with the pressures is a must. Weddings share this demanding trait. Brides put on their wedding dresses once, the first kiss happens once and all memories on a wedding day happen once. Mess it up and your reputation as a wedding photographer is ruined. It’s that mental pressure that makes weddings so appealing and exciting for us.
The second reason why we do weddings is the opportunity to improve on a style of photography that we would want on our own wedding days, and when we write ‘our’ wedding days, we mean with the women we will marry one day, not with one another. See, that partnership thing is tricky eh?
In photography, brand and style go hand in hand. A brand is what your gut instinct tells you about a business or style, and we wanted ours to be extremely Nordica. So we set out to create style and avoid everything we disliked about wedding photography. Ridiculous poses, props, cringe-worthy photo editing techniques and a portrayal of photography that reflects what a photographer wants a wedding day to look like, rather then what happened on the day of the wedding.
We vowed to be better than that. To be better than the clichés and present a unique style that we like.
Those two things are what we think the core of awesome wedding photography. Mental preparedness and awareness, combined with a strict adherence to style that we believe in.
How We Photograph a Wedding
So what’s our style? Well, first and foremost it’s telling the story of your day as accurately as possible.
We do this by showing up as early as you permit us to arrive, and photograph your day until you feel comfortable with us leaving. Because we want to get the whole story. And going for the photojournalistic style, we do not interrupt anything and we do not get in the way. That allows the day to unfold naturally, and leaves out the posy and unnatural photography that we made a vow not to do. Basically, we’re like flies on the walls with fancy camera gear (plus fancy backup for that fancy gear).
So what do we do with the interactions, the tears, the laughs, the firsts, the ‘only once’ moments, the relief, the happiness, the toasts and the love after we’re done photographing your wedding?
Simple. We give you all the best photos.
You get everything, edited and ready in a format that allows you to use the pictures for whatever you want. We will never hold on to any photos and we will never try to sell you anything later on. Hidden fees have no place in our business model.
Nordica Photography
So, we’re Nordica Photography and those are the reasons we do wedding photography and the approach we take to your wedding photos.
If you’re interested in hiring us, please email us at info@nordicaphotography.com
To conclude, in four minutes you can check out what we do for a passion and a living, and why we ‘came out of the closet’: So we can tell wedding stories with our cameras.
by Cole & Jakob
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