Nordica Photography
About
Gävle, Sweden
Cole Roberts
You’ll forget most of it. Not because it wasn’t important. Because you were inside it. The light, the look on their face when they first saw you, the moment you both stopped and just stood there. You were living it. You weren’t watching it.
That’s my job. I photograph the thing you were too busy feeling to see. Two people, somewhere, not thinking about the camera. A wedding, an elopement, a Tuesday that belongs to nobody else. The setting changes. The photograph doesn’t.
The longer version
I grew up in 100 Mile House, in the Cariboo region of British Columbia, partly behind the counter of the family video store and photo lab. Moved away from home in my early teens to play junior hockey. Spent ten years working restaurants. Then, in 2008, photography. Vancouver first, then Sweden.
Since then: weddings, portraits, private events, workshops, photography tours. A lot of them, in a lot of places. However big or small the day, I’m an invited guest who happens to have a camera. Show up. Pay attention. Make the photograph. But it was never about the photograph. It’s about how it makes you feel in twenty years. People just don’t know it yet.
I live in Gävle, Sweden with my wife Therese and our three kids. I run to stay sane and live a bit longer. Ran a 3:26 marathon in Stockholm. I’ll take it.
Have a look through my portfolio. If it speaks to you, get in touch.
Cheers,
Cole
Between weddings
We split our time between Gävle, where I’m a part-time Uber driver for three kids and their sports, and Söderhamn, where Therese is from, where Hop Farm Beach is, and where summers happen.
Off camera
Other Projects
Photography led to a few things I didn’t plan for.
Nordic X-Photographer since 2016. Ten years on the same system because it does what I need it to do.
Europe’s wedding photography community. I started it in 2015. We meet twice a year, different city each time.
Where my personal work lives. No likes, no algorithm, nothing to game. Been there for years. Now a VSCO ambassador.
Digital detox cabin and forest spa on the Baltic coast, two hours north of Stockholm. My wife and I built it in 2025. No Wi-Fi by design.
They backed Way Up North before we had ever met. Good product, no strings. That turned into an ambassadorship.
Enough about me.
