Nordica Photography

Bröllopsfotograf i Stockholm

November 15, 2012

Don’t take it so seriously, I remember Cole’s girlfriend Therese saying. Look at it as an adventure.

That was back in 2009, when I still lived in Sweden. Cole and I had been chatting online about doing something together for quite a while, but we didn’t really know what that “something” could be. Cole was throwing around ideas – as he always does – and I played devil’s advocate, killing most of them. Photography was a part of our lives, and we had shot a couple of weddings already, but at the time, neither I nor Cole knew that wedding photography would be our future.

Without a clear idea (but lots of semi-clear ones) of what we wanted to do, I decided to get my working visa anyway. Therese was right. No matter the outcome, it would be an adventure.

So, November 9th, 2009, I packed my bags.

I remember that day very well. With a short stop in Chicago, I arrived at YVR Airport in Vancouver on the evening of the 9th. It was my first time in North America. While I’d been travelling a decent amount around Europe and Asia, I had never set foot in this part of the world before.

My first impression of Vancouver was dark and rainy. Cole and Therese picked me up at the airport in a white Jeep on the verge of falling apart and as we drove to their place downtown Vancouver, I remember feeling a little lost. Not really fully understanding what I’d gotten myself into.

Things sorted themselves out though – Vancouver quickly felt like home – and that day, a new part of my life begun. More than I realized at the time.

My intentions were to come over for a year. See how it goes. Learn how life was over in another part of the world and hopefully start up a business that could make us enough money to pay rent. Little did I know that a couple years later, we’d be booking weddings all over the world and be featured in prestigious international photography magazines and newspapers.

It’s been a hell of a ride.

Starting up a photography business isn’t easy. Especially without experience, gear or a network. Had I known back then what I do today…well, let’s just say I’d given it a lot more thought. Not that I have any regrets, but it’s been more hours and work (and expenses) than I could have ever imagined.

Now, a new era is about to start.

I’m moving back to Stockholm today. Cole is staying in Vancouver. We’ll be running the business from both sides of the world. Even though I’ll be coming back to Vancouver quite a bit next year too, it’ll obviously be very different. Different for me personally, and different for Nordica.

But we’re confident that this is the right move.

Eventually, the Nordica headquarters will be solely in Sweden, but after building up the business in Vancouver over the past three years, we decided that a slow transition was our best option.

I’ll miss Vancouver. Most definitely. But I’m really excited about Europe. Excited about all the fantastic locations there are to shoot at over there, and excited about being home again.

So, Bröllopsfotograf i Stockholm. Wedding photographer in Stockholm. That’s me now.

Let’s see how this adventure turns out.


Bröllopsfotograf i StockholmBröllopsfotograf i StockholmBröllopsfotograf i StockholmBröllopsfotograf i StockholmBröllopsfotograf i StockholmBröllopsfotograf i Stockholm

By Cole & Jakob  

Hide Show 13 comments
  1. André Nordblom


  2. Jennifer Williams

    Congratulations on all of your success, cannot wait to see what you two get up to in 2013. Keep rockin it out.

  3. Oli

    So awesome man. Congrats & kick some ass.

  4. Avelaine

    Best of luck man

  5. Jon S6

    good luck guys, I'm excited for you!

  6. alyda

    so excited for your new adventure guys! I know it will be awesome because you are awesome :)

  7. Zosia

    Good luck with the move and set up in Stockholm, Jakob! And I'm excited for Nordica in the coming year! Regardless of where you are, you will kick photographic butt anyway :)

  8. Sonia Jansson

    Välkommen hem Jakob!

  9. Girish

    You've always been my inspiration. Truly. Probably walking in your shoes right now as I've begun my photography probably since a year or so. Good wishes on this new adventure :)

  10. Michael

    Best of luck on your next adventure! Wish you all the best!

  11. Jakub

    All the best with the big change, gents!

  12. ed peers

    The best is yet to come fellas :)

  13. Tin

    Välkommen tillbaka till sverige! Ska bli roligt att följa din resa här. Lycka till!

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