Destination Wedding Photographer: 2017 in Review

2017 was a year of transition and growth for Nordica Photography. Looking back, the shift in perspective from earlier years was noticeable. When we started out, the goal was to photograph as many weddings as possible and build a name in as many markets as we could reach. By 2017, the focus had sharpened. We were drawn to fewer weddings with deeper stories, locations that challenged us, and couples who valued the experience as much as the photographs themselves.

Highlights from the Year

The year took us across multiple countries and landscapes. From the volcanic coastlines of Iceland to the olive groves of southern Italy, from the fjords of Norway to the forests of New Zealand, each wedding brought its own atmosphere and its own demands. As destination wedding photographers, the variety is what keeps the work fresh and the creative energy high. No two locations photograph the same way, and no two couples bring the same energy. 2017 reinforced that the best work comes from genuine connection with both the people and the places.

This was also the year we invested more time in workshops and speaking. Sharing what we have learned over a decade of building a photography business felt important, and the response from the community confirmed that the appetite for honest, practical guidance is strong. Teaching forces you to articulate things you have been doing instinctively, and that process made us better photographers and better business owners.

Looking Forward

Every year teaches something new, and 2017 taught us the value of saying no to work that does not align with where we want to go. The result was a portfolio that felt more intentional, clients who became friends, and a clearer sense of what Nordica Photography stands for. Browse the images below for a selection of our favourite moments from the year, and get in touch if you would like to discuss your own wedding plans. See some of our favourite destination weddings from recent years: the Dolomites, South Iceland, Lofoten, and Madeira.

What a curious year.

When we look back, the change in perspective from years gone by was noticeable for us. Thinking back to when we were based in Vancouver, we almost hid the fact we were based there so that we could appear to be global. Like we had our fingers in every corner of the earth and no matter where your wedding was, we were an email away.

The change now is we have our roots firmly planted in Sweden.

Bröllopsfotografer, bröllopsfotografer. bröllopsfotografer.

We don’t hide this fact the way we used to when we were in Vancouver. Maybe we’ve grown into our own skin a bit, or maybe we’ve been around long enough to know better.

We still travel everywhere, as 2018 yet again is going to show. But getting a bit older, a bit wiser (we hope), the need to try being something we’re not is gone. We are what we are, it is what it is.